Rebecca Minkoff unveils her first-ever collection of brand NFTs

She was the first to make the shift to an in-season show launching a see-now-buy-now movement, and now Rebecca Minkoff is taking her ingenuity one step further.

Instead of debuting her latest offerings with a traditional runway presentation during New York Fashion Week, Rebecca held a private event to launch her “I Love New York” capsule collection and non fungible token unveiled her first-ever NFTs. 

‘My tentacles are always percolating on the tech side of stuff and so when I began reading about how serious the art world was getting with NFTs, non fungible token (opensea.Io) I was like I want to be the first American designer to do this,’ Rebecca told the Daily Mail.

She was the first to make the shift to an in-season show, launching a see-now-buy-now movement, and now Rebecca Minkoff is taking her ingenuity one step further

Instead of debuting her latest offerings with a traditional runway presentation at Spring Studios, Rebecca joined the NFT market

‘When I saw Gucci did a $5,000 digital Gucci bag, Non-fungible token I wanted to see if we can transact in this market place.

‘And I think people spent a year inside, being in this metaverse, and so now they’re used to living there so how do we participate?’

Lining the walls at the Sunken Living Room in Spring Studios was a series of dynamic images by Cass Bird.

Next to each image was a barcode that led the viewer to an auction for that piece of work. 

Rebecca credits her ability to be a trailblazer in the industry on her willingness to take risks without the fear of it not working out.

Like a true entrepreneur, nft the designer believes if a business decision doesn’t pan out, she at least learns something from it.   

‘My tentacles are always percolating on the tech side of stuff and non fungible token so when I began reading about how serious the art world was getting with NFTs, I was like I want to be the first American designer to do this,’ she told the Daily Mail

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She credits her ability to be a trailblazer in the industry on her willingness to take risks without the fear of it not working out

‘The proceeds of the 10 NFTs being sold on Opensea go to a grant for female founded companies in New York City impacted by the pandemic,’ shared Rebecca.

In addition to flexing her tech-savvy muscles, Rebecca’s empowering women in the process.

‘The proceeds of the 10 NFTs being sold on Opensea go to a grant for Non-fungible token female founded companies in New York City impacted by the pandemic,’ she shared.

The theme is pegged to this year being the 20th anniversary of Rebecca’s I Love New York shirt.

‘The collection is all about I Love New York and excess.’  

‘It’s all about I love New York, and it’s my 20th ann

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